Flex Adventures

We found this graph to be ethical for many reasons. First, we are using a simple bar graph with normal margins, so there is no deception involved in the graph at all. There is no chart junk involved with the graph, so there is nothing to clutter the reading. We didn't use picture graphs because we wanted to make sure that we didn't misrepresent our data in any way, as this would be unethical. We are not trying to "sugar-coat" anything. We tried to keep everything really simple, and tried to avoid any type of confusion.

1. "Flex Adventures. You're guaranteed to enjoy the ride."

2. "When you ride with us. You're on THE party bus."

3. "Flex Adventures. We're bringin' the party to YOU."

4. "Flex Adventures. We have poles."

5. "We drive the party"

In the activity we did in class with the Tree House company's market analysis and strategy, I noticed that they applied some of the rules that Luntz had pointed out. First, they use a lot of numbers which represents proof that they have a very good idea of what they are doing and where they want their company to be. Their Market A & S is very easy to understand, and there is little confusion with any of the messages they are trying to get across.

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