Drive Through Marketing

Response in the attached document.

Supersize your advertising

You munch we market

Two minutes to fame

This article is about how statistics and graphs can be made to portray whatever you want them to and the ethical concerns sorounding the proccess. The article usses specific examples such as when a pictograph is shown you can misconstrue the reader by enlarging the picture to make it look larger compared to other pictures. Another example the article uses is starting a bar graph with the top most data giving the reader the perception that the company has tripled in size when really it has only grown 7 percent.

1. Does the industry analysis cover all the needed points
2. Does the rough draft flow correctly
3. Are there enough visuals through out the analysis
4. Is the analysis about the customers and customer satisfaction sufficent for this document
5. Is the market analysis sufficent to introduce an entry level product
6. Does the initial analysis create sufficent evidence for the potential growth of the company
7. Is there sufficent financial analysis to attract potential investors 

I chose the book The Virtual Business plan. It is posted on BizPlanet.com. This book is especially good because it covers every aspect of a business plan. The book covers everything from writing a mission statement to an exit strategy and covers them very well. I choose this book because it was a lot more thorough then the ones I looked at previously. For example, when covering the target market it goes into depth about knowing the size, demographics, as well as the geographic location of the business.

    Any Business Plan instructional textbook should never mimic a self-help book. Creating a business plan is a skill that can be perfected through experience and appropriate application of knowledge.